How did Mobil Travel Guide become Forbes Travel Guide?

Answers from Our Experts (1)

In 2009, the ownership group behind Mobil Travel Guide entered a new licensing arrangement with Forbes Media, transitioning the brand and its Star Awards from Mobil to Forbes with the permission of ExxonMobil. Forbes Travel Guide, part of the Five Star Travel Corporation, is independent of Forbes Media, but works in close relationship to Forbes Media and its entities,, Forbes and ForbesLife magazines.

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