What are the best makeup stores in London?

Answers from Our Experts (2)

Joseph Reaney

There are a plethora of wonderful makeup stores available right across the British capital, from time-honored locations like Liberty Beauty Hall in Great Marlborough Street, Soho to more contemporary additions like Being Content in 14 Bulstrode Street, Marylebone.

However, if you're looking for a one-stop shop for all things makeup, the best option is a trip to Westfield Shopping Centre in Shepherd's Bush. This enormous retail cathedral is home to a range of beauty stores where you can not only buy high-quality make up products, but also have cosmetics applied by professional beauticians. Our top three picks in this huge shopping mall are the British specialists MAC Cosmetics (which can be found on the first floor), Italian makeup brand KIKO MAKE UP MILANO (on the second level), and the ever-popular Swedish concept cosmetics space Make Up Store (also on the second level).

Gabrielle Sander


Re-stock your beauty bag, or bag a beautiful gift for a friend at one of the city's best makeup stores.

The Beauty Workshop, Selfridges: For a one-stop, top selection of beauty brands head to The Beauty Workshop at Selfridges: 5,000 square feet of treats for the face, body and hair. Among the over 50 brands lining the shelves are Crème de la Mer, Dior, Laura Mercier, Paul & Joe and Tom Ford, as well as grooming services from the Blink Brow Bar, Hershesons Blow Dry Bar, The Paint Shop by nails inc., and St Tropez Skin Finishing Studio.

Selfridges & Co, 400 Oxford Street, W1A 1AB. Nearest tubes: Bond Street and Oxford Circus.

Space.NK.apothecary: 20 years after the first outpost from this store opened in a former banana warehouse in Covent Garden, Space NK now boasts over 30 outlets spread across the city. Each one follows the same, aesthetic-pleasing formula: a cleanly laid out collection of fragrances, make-up, hair and body care and accessories, with customer advisors on hand to prescribe products and deliver mini makeovers. Expect a relatively small, but excellent selection of some of the best beauty brands out there, including Aromatherapy Associates, Eve Lom, Clarisonic, Chantecaille, By Terry, Bumble & Bumble and Stila.

Liberty: An emporium of beauty in exquisite surroundings, Liberty’s Beauty & Fragrance Hall, is a pleasure to peruse, pick up gifts, sample something new or head to before a night out to get some false eyelashes fixed. Aesop, REN, Miller Harris, Cowshed, OPI and Nars are among the brands on offer.

Great Marlborough Street, W1B 5AH. Nearest tubes: Oxford Circus or Piccadilly Circus.

Shu Uemura: This Japanese brand, renowned for its multi-award-winning cleansing oils, is stocked all over London in various stores; head to Neal Street in Covent Garden for the only standalone shop. A small, brightly lit space filled with the brand’s sleekly packaged make-up, skincare and accessories.

24 Neal Street, WC2H 9QW. Nearest tubes: Covent Garden and Tottenham Court Road.

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