Mexico’s wine-focused spa
12 Treatment Rooms
Los Cabos’ transformation from laid-back fishing mecca to sophisticated beachfront travel destination began in the mid-1990s, when newer resorts competed in a race of sorts, each attempting to outdo the other with luxury amenities, like spectacular championship-level golf courses and high-end spas.
The immutable laws of real estate eventually slowed the golf course boom, but the number of regional spas has continued to spiral. The spa focus has slowly shifted to unique therapies based on, for example, the phases of the moon or ancient Aztec healing practices. Few if any of these wellness centers, however, have achieved quite the level of pampering decadence as Somma WineSpa at Grand Fiesta Americana Los Cabos Golf & Spa.
Grand Fiesta Americana’s wine spa is the first of its kind in Mexico, a sprawling vinotherapy-focused wellness facility featuring a wide array of relaxing treatment rooms and custom-tailored therapeutic options.
The location itself is gorgeous: the elegant 249-room all-inclusive resort occupies a privileged spot along the coastal corridor that connects cape cities Cabo San Lucas and San José del Cabo; 33 acres overlooking Shipwreck Beach and the shimmering wine-dark waters of the Sea of Cortés.
Vinotherapy is not an excuse to sip samplers from Baja California’s emergent wine country, Valle de Guadalupe. (No excuses are needed!) Rather, it’s a treatment option in which antioxidant-rich polyphenol extracts from grapes are used in wellness therapies and skin-care products designed to promote health and longevity.
After descending an enormous staircase into the cool and cavernous spa area, you select vino-based massages like the sauvignon blanc Swedish or chardonnay deep tissue, as well as a variety of wine-related body wraps, scrubs, facials and other exfoliations.
Of course, you can also drink the wine. In fact, a glass or two is encouraged.
Certainly, Los Cabos’ proximity to the Valle de Guadalupe adds a certain allure to the proceedings. Although Mexico is home to the oldest winery in North America, the country’s production was largely ignored globally until relatively recently, when Valle de Guadalupe, a wine-growing valley just outside Ensenada, burst onto the international scene with a series of superb vintages. Over the course of a few decades, the region exploded in popularity, to the point that there are now more than 100 wineries producing 90 percent of the nation’s table wines.
The Other Spa Services
Despite the emphasis on wines, both domestic and international, at Grand Fiesta Americana, Somma WineSpa also offers an array of traditional spa treatments, showcases state-of-the-art gym and fitness facilities, and excels at salon and beauty services like hair styling, manicures and pedicures.
Opt to get a service in one of the massage cabanas on the beach amid tropical breezes and scenic views of the spot where, in 1965, a Japanese longline fishing vessel named Inari Maru was broken upon the rocks, inspiring the name Shipwreck Beach.