Answers from Our Experts (2)
San Francisco is a fun city to shop in, mainly because its a city of neighborhoods each with its own ecclectic personality, much like the shops found there. I personally love Luna in Presidio Heights. Luna carries stylish sweaters and scarves year round (necessary in San Francisco), along with ocktail attire and comfortable yet sophisticated everyday wear. Luna focues on small, niche designers that aren't found everywhere mixed with a few bigger name brands. In Hayes Valley, an assortment of unique boutiques are popping up on Hayes Street. Lingerie, swimwear and coverups are sexy at Alla Prima and younger fashionistas, men and women, might like the contemporary streetwear found at Acrimony.
Union Street is loaded with chains, which is fine, but there are also a few one off boutiques to be found too. I like Ambiance (4 locations around the city) for its ecclectic assortment of big names and off brands packed into shelves and racks. From shoes to bags, jewelry to jumpsuits, you're sure to find something here, and prices are often discounted off retail.
Although San Francisco is not known for being a super fashion city, there are plenty of local clothing boutiques to choose from. MAC or Modern Appealing Clothing has been around since 1980. It has two locations and offers an assortment of clothing for both men and woman by international designers like Dries Van Noten and Comme des Garcons, as well as featured Bay Area designers. Azalea in Hayes Valley is a wonderful little shop that has its own collection of clothes along with a selection of contemporary designers like Alexander Wang, Nudie, and Acne. Therapy is a local chain that offers festive women's clothing, such as printed dresses and playful tops, at affordable prices. They have nine different locations and a home store in the Mission District. Another boutique chain beloved by San Franciscan women is Ambiance. It has four locations in different neighborhoods, and each store is filled to the brim with clothes in every color, style, cut, and price imaginable.