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If you’re looking for the best shopping in St. Moritz, Forbes Travel Guide’s editors say the first place to look is the main street called Via Maistra, which is lined with boutiques offering the world’s most high-end, luxury brands. Just be sure to put on your fanciest hiking shoes to shop Via Maistra. The street is steep — both the incline and the prices. You’ll find the latest and most high-tech skiing equipment and clothes in Corviglia Sports or Ender Sport, both located on Via Maistra. Ornate trunks and intricately designed stools to imposing wooden chests, are among the beautiful handcrafted furniture at Urs Ettlin on Via Rosatsch. For Swiss-y souvenirs, stop by Lüthi for a big selection of ceramics, glassware and textiles. Break off a block of amazing Läderach fresh chocolate at Merkur, the biggest chocolate shop in St. Moritz.