Why did Daniel Humm open NoMad?
Eleven Madison Park is our high-end restaurant, but even within that we made it more accessible, more fun and more youthful. We wanted to create something where people can drop in a couple of times a week or a month and use the place for different occasions. Sometimes it might be a more elaborate meal, but sometimes it’s just to grab a bite to eat. I think that was really fun. We wanted to create a restaurant we would want to use all the time.