What distinguishes a $10 bottle from a $100 bottle to Fernando Beteta?
Besides the quality, general investment in the winery and what a $100 wine can represent. But it’s usually going to be the reputation of the winery, the demand. But you can find some great wines for $10. I always start with telling somebody that one is Mr. Right, one is Mr. Right Now. They both value what they are. You can have a $100 bottle of wine that you can save for a special occasion and a $10 one that you can have all the time.