What distinguishes a $10 bottle from a $100 bottle to Greg Majors?
I think the quality of the fruit. When you have an estate that has three different wines — one is their entry level, one is their medium and one is their high-end — commonly, what they do is they source their fruit. All of their fruit is theoretically estate grown, meaning it comes from vineyards on their land.
Their high-end bottling will be their best plant and they’ll go through and pick those areas first. Sometimes they won’t make that high-end bottling every year because that harvest or that vintage didn’t yield the quality of fruit that is reflected in their high-end bottle. So then they’ll go back and do a second pass; and that second-pass fruit will be their medium label. Then whatever’s remaining will be their entry level. At the end of the day, it’s the quality of the fruit.