How has social media changed Martin Miller’s business approach?
It’s just about to. I’m still a little bit in the Neolithic age, really. We use the Internet for the booking services. But I’m really behind. I’ve been working on doing word of mouth for now, but we obviously need to move it outside of that because to expand you need to have higher levels of custom. It’s an amazingly important part of any business life now. Social media is something that’s here to stay, and I think that’s the tip of the iceberg on how important it’s going to be.