How does Nick Griffith stay ahead of his competition?

What’s funny is our competition, for the most part, ignores what we’re trying to do. I think most people think of our competition as everybody else in coffee. For the most part, everybody else in coffee is focusing retail or wholesale. We really kind of want nothing to do with that. Our focus is just consumers at home. That really sets us apart. So everything we do is going to be somewhat new and innovative for our industry because nobody’s really doing that.

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