How is Sheila C. Johnson different from other hospitality industry leaders?

I’m different because it’s about me. Everything’s about me. It’s about my thumbprint on that resort. I think that I’m bringing a unique style to my hotels that is totally different. I’m not a St. Regis, I’m not a Ritz-Carlton, but it’s going to be a unique luxury resort of the highest caliber. But I call it affordable luxury. My management team is going to go in there and make sure that we have the best service ever. Of course, every chain does that also, but I think what has really put us on the map is the Innisbrook Resort, and we also had the Woodlands Inn near Charleston, S.C.

It’s because we pay attention to detail. We bring in some of the best chefs. Granted, some of them are unknown, but there are a lot of great, unknown chefs out there that know how to work hard and they understand what we want to present and what our vision is. The way I decorate, I design my own linens. Everything in those hotels is going to be mine: things, ideas, design. So that’s what’s going to make it very unique.

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