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The best shopping in the Italian Riviera is found in Portofino. The luxe fishing village has stores from top Italian and international designers, such as Ermenegildo Zegna, Salvatore Ferragamo, Missoni, Cartier, Louis Vuitton and Dior. Once you’ve refreshed your wardrobe, you can shop throughout the entire Italian Riviera for a wide range of products — from food and wine specialties to souvenirs, handicrafts and nautical objects.
The region boasts excellent gastronomy products. Pesto hails from here, and the extra-virgin olive oil is very good. Forbes Travel Guide recommends buying it directly from the farmers in the inland areas. The region also produces excellent wines, including whites (e.g. Vermentino and Pigato), and reds (Rossese, Ormeasco and Ciliegiolo) and sweet wine (Sciacchetrà). Pair that sweet wine with desserts like spongata, buccellato and pandolce, which you can find at all local deli shops. Other Ligurian pastries, such as chifferi, cakes with pine nuts, baci and pane del marinaio can all be found in the local bakeries. Non-food souvenirs include items with a marine theme, coral works, naval instruments and seashells.