Classically trained chef and food truck pioneer Roy Choi is known for his Korean-Mexican fusion cuisine (think short rib tacos and kimchi quesadillas). After graduating from the Culinary Institute of American and stints at renowned restaurants such as Le Bernardin, Choi launched Kogi BBQ, a food truck in the Los Angeles area in 2008. Choi now has several food trucks and three brick-and-mortar restaurants, A-Frame, Chego and Sunny Spot. He published a memoir L.A. Son: My Life, My City, My Food in November 2013.