Where is the best shopping in Vienna?

Answers from Our Experts (1)

Joseph Reaney

From designer fashions to Christmas gifts, Vienna has spectacular stores and boutiques to suit every shopper. Here are a few of Forbes Travel Guide’s editors’ favorite shops in Vienna:
Fashion. Vienna’s main shopping street is Mariahilfer Strasse (or ‘Mahü’, as it is affectionately dubbed by locals), and this is home to a number of major department stores and small fashion boutiques. But other fashion shopping options include Ringstrassen-Galerien – home to upmarket clothing, shoes and jewelry — and the nearby Steffl department store, which is ideal for all your designer brands.
Souvenirs. It may seem like most city souvenir shops sell the same stuff  — tacky t-shirts, novelty mugs and bottles of Mozart chocolate liqueur. But there are more authentic options out there. For example, you can head to one of the capital’s many flea markets for some Austrian antiques, or explore the districts of Wieden and Margareten for some contemporary Viennese style in the form of funky homeware.
Markets. Vienna is famous for its markets: not only for the permanent stalls to be found in places like the historic and sprawling Naschmarkt but also for the temporary markets (from arts and crafts to fruit and veg) that pop up in the city’s major squares throughout the year. Come late in the year to experience the renowned Viennese Christmas Markets — and take home some stunning gifts.

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