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The riveting story of The Broadmoor makes it different from other Forbes Travel Guide Five-Star hotels; it has Wild West grit, Prohibition-era glamour and a nature-meets-culture philosophy, all embodied in the larger-than-life character that was the hotel’s founder, Spencer Penrose. The mining tycoon, equally noted as a philanthropist and an eccentric, was nothing if not visionary — and it’s his spirit that continues to guide The Broadmoor in the 21st century. The current owner has certainly channeled Penrose's innovative mindset with the addition of the new properties in The Broadmoor Wilderness collection, including The Ranch at Emerald Valley and Cloud Camp.
While the historic hotel (it opened in June 1918) is not unique among Forbes Travel Guide Five-Star resorts in combining a luxurious setting with kid-glove service, an air of romance with fun and games for the whole family and the quirks of founder Spencer Penrose solidify The Broadmoor’s distinctive legacy. In many a nook and cranny, you’ll spot those quirks.
Take Bottle Alley, for instance: It’s a foyer lined with display cases filled with wine bottles from the hotel’s rare collection. The one exception: a bottle of 1984 Jordan cabernet sauvignon signed by President George H.W. Bush during his stay.
Or check out the murals that adorn the walls of the Hotel Bar, depicting everything from the monkeys that once roamed the property — that is, before Penrose established the Cheyenne Mountain Zoo to house his wildlife — to the glass eye he famously wore (one in particular was custom-made to look bloodshot in the wake of a drinking binge). Look, too, for the Walk of Fame in the West Complex just outside of PLAY, covered with photos of such illustrious guests as Will Rogers, John Wayne, Bing Crosby and Marlene Dietrich as well as presidents, princes and sports legends galore. Such rich, historic details are what make the Colorado Springs hotel so special — and inspire the fervent loyalty of its 2,000-person staff, more than 100 of whom have been employed there for a quarter of a century or longer.
Our people make us different; that is our most important asset. We require 175 hours of service training in the first year of employment. We have more than 100 staff members who have worked at The Broadmoor for more than 25 years. Our 2,000 employees represent 23 different countries.
We have the ability to host meetings that most other properties cannot — including the NATO Ministerial Alliance, as well as highly secure government and corporate meetings.