Discover Forbes Travel Guide’s Suite of Brands | Excellence in Luxury Hospitality

Forbes Travel Guide Brands

Since 1958, Forbes Travel Guide’s coveted Star Awards have been recognized as the pinnacle of luxury hospitality. Rooted in integrity, The Guide operates independently, not requiring any business relationship nor fees from the hotels, restaurants, spas, and ocean cruises we rate. Our annual ratings can only be earned through our incognito inspection process.

Beyond The Guide, we offer a suite of service excellence and strategic solutions to elevate the hospitality industry and other organizations – from private aviation to luxury retail and yachting – that are committed to delivering Five-Star excellence to discerning clientele. Learn more below.

The Summit

Where Travel & Luxury Meet

The Summit is a three-day, by-invitation-only event that brings together the worlds of travel and luxury for the most glamorous and thought-provoking luxury travel conference in the world – brought to you by Forbes Travel Guide.

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Verified Responsible Hospitality

Sustainability in Luxury

VERIFIED™ Responsible Hospitality provides luxury hotels with clearly defined best practices to protect the environment and support the well-being of employees, guests, and the community — without compromising guest experience.

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The Forum by Forbes Travel Guide

Curated Voices Shaping Exceptional Experiences

The Forum by Forbes Travel Guide convenes top thinkers across industries to elevate the art and science of service. From hospitality to wellness, AI to leadership, we spotlight ideas that help teams deliver consistent excellence. Our mission is to inspire teams, guide leaders, and share the ideas shaping the future of service across every industry.

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Forbes Travel Guide

We Verify Luxury

Forbes Travel Guide is the only independent, global rating system for luxury hotels, restaurants, spas, and cruise ships. A Forbes Travel Guide Star Rating is considered the hospitality industry’s most prestigious achievement and can only be achieved through our anonymous, in-person inspections.

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Bond Co

Bonding Relationships in the Hospitality Industry

Bond Co.Lab forges partnerships to create exceptional co-branded experiences. From concept to brand introductions and strategy, we deliver innovative collaborations that engage clients and guests in memorable ways.

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Atelier CX

The Architects of Customer Experience

At ATELIER CX, our team of experts is committed to helping distinguished brands across diverse industries craft exceptional customer experiences and empowering their teams to excel in service delivery.

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L’Académie

A One-of-a-Kind Retreat

L’Academie at Le Logis, located in beautiful southwest France, offers a one-of-a-kind corporate retreat and learning experience for organizations that value exceptional service—hosted at an enchanting, centuries-old estate.

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Service Energizers

Inspire Your Team. Every Day.

Inspire excellence in your team every day with Service Energizers—a collection of Forbes Travel Guide standards, activities, and conversation starters delivered daily for use in pre-shift meetings or briefings.

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Meridianⱽ

Forbes Travel Guide's Platform for Travel Professionals

As the only independent, luxury, global hospitality rating authority, Forbes Travel Guide has unmatched insight and access to the world's best luxury hotels and cruises in over 100 countries. Meridianⱽ brings this expertise directly to travel advisors.

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Astria

The Finest Suppliers in Hospitality

Astria™ bridges the gap between world-class hospitality operators and premium suppliers, offering a wide range of luxury hotel supplies and services. That’s why Astria™ is the preferred vendor platform for Forbes Travel Guide, providing luxury hotels, resorts, and other properties with access to top-quality products and bespoke solutions.

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Rising Stars

Recognizing Hospitality's Star Performers

Rising Stars is a prestigious leadership development program for exceptional, management-nominated talent from Forbes Travel Guide Star-Rated hotels, hosted at L’Académie at Le Logis in Cognac, France.

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The Academy

Elevated Online Learning

Elevate your team’s service skills through The Academy, an engaging and powerful learning platform built upon Forbes Travel Guide's 60 years of expertise in hospitality.

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