Forbes Travel Guide Brands
Since 1958, Forbes Travel Guide’s coveted Star Awards have been recognized as the pinnacle of luxury hospitality. Rooted in integrity, The Guide operates independently, not requiring any business relationship nor fees from the hotels, restaurants, spas, and ocean cruises we rate. Our annual ratings can only be earned through our incognito inspection process.
Beyond The Guide, we offer a suite of service excellence and strategic solutions to elevate the hospitality industry and other organizations – from private aviation to luxury retail and yachting – that are committed to delivering Five-Star excellence to discerning clientele. Learn more below.
Beyond The Guide, we offer a suite of service excellence and strategic solutions to elevate the hospitality industry and other organizations – from private aviation to luxury retail and yachting – that are committed to delivering Five-Star excellence to discerning clientele. Learn more below.
Verified Air Travel
Celebrating Air Travel Excellence
The Verified Air Travel Awards spotlight the best experiences in air travel, including airlines, airports, and private jet services. The awards are decided by an invitation-only survey of 5,000 of the most well-traveled people in the hospitality industry and validated by Forbes Travel Guide.
Service Energizers
Inspire Your Team. Every Day.
Inspire excellence in your team every day with Service Energizers—a collection of Forbes Travel Guide standards, activities, and conversation starters delivered daily for use in pre-shift meetings or briefings.
Verified Responsible Hospitality
Sustainability in Luxury
VERIFIED™ Responsible Hospitality provides luxury hotels with clearly defined best practices to protect the environment and support the well-being of employees, guests, and the community — without compromising guest experience.
L’Académie
A One-of-a-Kind Retreat
L’Academie at Le Logis, located in beautiful southwest France, offers a one-of-a-kind corporate retreat and learning experience for organizations that value exceptional service—hosted at an enchanting, centuries-old estate.
Bond Co
Bonding Relationships in the Hospitality Industry
Bond Co.Lab forges partnerships to create exceptional co-branded experiences. From concept to brand introductions and strategy, we deliver innovative collaborations that engage clients and guests in memorable ways.
The Summit
Where Travel & Luxury Meet
The Summit is a three-day, by-invitation-only event that brings together the worlds of travel and luxury for the most glamorous and thought-provoking luxury travel conference in the world – brought to you by Forbes Travel Guide.
Astria
The Finest Suppliers in Hospitality
| Astria™ bridges the gap between world-class hospitality operators and premium suppliers, offering a wide range of luxury hotel supplies and services. That’s why Astria™ is the preferred vendor platform for Forbes Travel Guide, providing luxury hotels, resorts, and other properties with access to top-quality products and bespoke solutions. |
Atelier CX
The Architects of Customer Experience
At ATELIER CX, our team of experts is committed to helping distinguished brands across diverse industries craft exceptional customer experiences and empowering their teams to excel in service delivery.
Forbes Travel Guide
We Verify Luxury
Forbes Travel Guide is the only independent, global rating system for luxury hotels, restaurants, spas, and cruise ships. A Forbes Travel Guide Star Rating is considered the hospitality industry’s most prestigious achievement and can only be achieved through our anonymous, in-person inspections.
Rising Stars
Recognizing Hospitality's Star Performers
Rising Stars is a prestigious leadership development program for exceptional, management-nominated talent from Forbes Travel Guide Star-Rated hotels, hosted at L’Académie at Le Logis in Cognac, France.
The Academy
Elevated Online Learning
Elevate your team’s service skills through The Academy, an engaging and powerful learning platform built upon Forbes Travel Guide's 60 years of expertise in hospitality.