Forbes Travel Guide and Les Clefs d’Or® Announce Collaborative Partnership

ATLANTA, APRIL 22, 2024 - Forbes Travel Guide ("FTG") — the only independent, global rating system for luxury hotels, restaurants, spas and ocean cruises — today announced a collaborative partnership with the storied global luxury concierge society, Les Clefs d’Or® (translated as The Golden Keys).

Forbes Travel Guide and Les Clefs d’Or® each represent the highest standards in hospitality and excellence, backed by a rich, independent history. Each organization — with its standards, benchmarks and unique expertise — has set the global gold standard in its respective domain for exceptional service at the highest level.

FTG data from 2023 Rating inspections in 85 countries show that as hotels have recovered and returned to high service levels across FTG's global collection of inspected hotels, those with Les Clefs d’Or Concierges tend to outperform and achieve higher service ratings than those without a Les Clefs d’Or Concierge.

“We believe deeply in the value that Les Clefs d’Or® brings to properties and their guests – going far beyond the significant impact we see in our scores,” said Hermann Elger, CEO of Forbes Travel Guide. “Les Clefs d’Or® concierges provide unique relationships, connections and access that create an unparalleled ‘Wow’ factor for guests. Combined with how Les Clefs d’Or® Concierges work as a team globally, these are factors you will never find online and will never be for ‘sale’ on a website or in an app. This rare, unique value is a true differentiator for the luxury guest.”

Forbes Travel Guide and Les Clefs d’Or® have enjoyed a longstanding, trusted relationship over the years. This agreement deepens the ways the organizations will support one another in the industry and reinforces the value of continuing to elevate guest experience and excellence globally.

“We cannot think of a more perfect alignment of our visions, passions and goals, than partnering with the global leader in service excellence, Forbes Travel Guide, an organization that has set and continues to raise the bar for luxury service excellence based on their unique standards, ratings and insights upon which the global travel industry runs,” said Randy Santos, President of Les Clefs d’Or®.

The announcement was first made from the main stage of Forbes Travel Guide’s annual event, The Summit, the premier gathering and celebration of the luxury hospitality industry. The invitation-only event, bringing together more than 700 of the most influential leaders in luxury hospitality, owners, and thought-leaders, was held at Resorts World Las Vegas in February


About Forbes Travel Guide:
Forbes Travel Guide is the only global rating system for luxury hotels, ocean cruises, restaurants and spas. Our anonymous professional inspectors evaluate based on hundreds of exacting standards, with an emphasis on exceptional service, to help discerning travelers select the world’s best experiences. The only way to get a Five-Star, Four-Star or Recommended rating is by earning it through our independent inspection process. For more information about Forbes Travel Guide, please visit


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About Les Clefs d’Or®
Les Clefs d’Or (translated as The Golden Keys) is a professional association of hotel concierges, with approximately 3,500 members working in over 80 countries and 530 destinations, in literally every corner of the world. Easily identified by the golden crossed keys on their lapels, these members are an elite fraternity, globally connected, committed to professional development, and driven to setting new standards for guest service perfection.

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