Forbes Travel Guide Partner Toolkit

Promotional Toolkit

Congratulations on your property’s achievement as a Forbes Travel Guide Star Rating award winner. Here you will find tools that will help you promote your new Star Rating. We hope you will consider sharing with your guests, local press, friends and family the good news on your rating designation, and we are here to support you in your efforts to spread the word. Promotion of Forbes Travel Guide Ratings is embargoed until 9 a.m. EST February 7, 2024.

For bespoke PR assistance, we recommend our agency of record, Evins Communications. For assistance, please contact Evins here.

Send an email blast

Promote your new designation by creating an email blast celebrating your property’s achievement. Link to your profile page on, where readers will find the Forbes Travel Guide inspector’s viewpoint on your property’s best attributes. Consider creating a special package to invite guests to come and experience for themselves the excellence in service and facilities your property delivers.

Sample Email Blast

Launch A Press Release

Create a press release announcing your property’s new Forbes Travel Guide Star Rating. We’ve included a press release template that you can download and customize. Promotion of Forbes Travel Guide Star Ratings is embargoed until 9 a.m. EST February 7, 2024.

Download Press Release Template


Share news of your Star Rating award on social media, using the hashtag #FTGStarAwards.

This year, we will bestow a Most Original Star Rating Promotion award for the most creative and innovative social post. Please use the #FTGStarAwards hashtag to be considered.

FTG Global Partners may use their Star Award logos, which can be downloaded from your report dashboard. Non-Partners may contact us to purchase a license for your logos and learn about the benefits of Global Partnership.

Here are some examples to inspire you:

If you use X, here's a pre-formatted post you can send on February 7. (Note: The link “Check us out here” in the post will not be live until 9 a.m. EST on February 7.)

We also offer pre-made social media images for Instagram, Facebook, X and LinkedIn, should you wish to use them.

Download Press Release Template


Showcase your property and its new rating by taking over our Instagram account for a day. Takeovers are only open to Global Partners and incur an extra cost. Email Partner Services for details.

Add Your Star Rating To Your Email Signature

Email Signature Consider adding your Star Rating logo to all email signatures for your staff. This is a simple and effective way to let guests and visitors know about your tremendous accomplishment. If you are a Global Partner, you can find the link to download logos on your dashboard. If you are not, please email for details on purchasing a logo.


Herald your accomplishment by inviting new and regular guests to stay with you. Consider including special pricing, daily breakfast and a celebratory amenity, such as champagne, chocolates or other value-added experiences. Promote the offer on your website and via email, direct marketing and social media.

Shop at the Forbes Travel Guide Brand Store

Visit the Forbes Travel Guide Brand Store to celebrate your rating with elegant plaques and signage, employee recognition gifts and more.


If you are a Global Partner, you will find a customizable Zoom background in the Logos folder on your dashboard. You can use the background in virtual meetings to show off your property and your Star Rating.