The BoTree London, Curio Collection by Hilton

It’s this idea of connection that’s at the heart of the hotel. A welcome team greets each guest on arrival. There’s no reception desk here, so you are invited to make yourself at home on the sink-into-me sofas and lounge-style chairs while a digital tablet-carrying team member checks you in and hands you a glass of something sparkling. Personalized butler service is always available on every floor, and suites come with lounges and dining rooms ideal for entertaining. There’s a stylish on-street bar with resident DJs, a serene, Mediterranean-inspired restaurant for all-day dining and a sultry underground nightclub event space.

Design also plays a big role here, and the vibe in the rooms and public spaces is distinctly modern (somewhat of a rarity in these parts full of historic hotels) but comfortable and relaxed with plush furnishings, quirky art and floral installations. All this, and you’re just moments from exciting Soho and buzzing Oxford Street.