Location, location and elevation. Sitting atop the Spanish Steps beside the church of Trinità dei Monti, Hassler Roma is quite literally king of the hill, with the Eternal City unfurling from its front door and spilling down the travertine steps. A Roman cornerstone, the luxury hotel opened its door in 1893 under Swiss hotelier Alberto Hassler. In 1921, Oscar Wirth came aboard as partner. The family has steered the ship since.
For four decades, fifth-generation hotelier Roberto E. Wirth, the unofficial Prince of Piazza di Spagna, ran the house with unparalleled Old World grace. Today his twins, Roberto Jr. and Veruschka, have taken the reins, making the Hassler a modern rarity: an independent, family-run hotel spanning three centuries.
Fellini may have name-checked “la dolce vita” in 1960, but the Hassler had been living the sweet life for more than 130 years. From Audrey Hepburn and Grace Kelly to Karl Lagerfeld, this has been the address for guests who want Rome at their feet and discretion at their door. Its 82 rooms, including 21 suites, range from centuries-old style to contemporary design. Several are refreshed each year.
The bars and restaurants get the same attention: in 2026, the Wirths brought in Jacques Garcia to reimagine the Palm Court, and architect Marini Leandri for a restyling of Imàgo, the panoramic sixth-floor restaurant. From garden cocktails to dinner above the domes, the Hassler is la dolce vita living from the ground floor up.