Hotel Principe Forte dei Marmi

Beach clubs and design converge in Tuscany

Pristine beach clubs and modern design meet in the charming beach town of Forte dei Marmi. And nestled in its redolent landscape of palm and pine trees, you’ll find Principe Forte dei Marmi, a gorgeous luxury hotel on the Tuscan Coast.

The element of surprise takes you from the moment you glimpse architect Klaus Müller’s minimalist cube — a simple and straightforward building of tall glass, long lines and modern design stands out from the green woods. Contemporary sculpture populates the gardens and public areas, while all rooms feature décor pieces by outstanding Italian designers such as Antonio Citterio, Armani Casa, B&B, Flexform, Floss and Maxalto. The hotel’s elegant aesthetic weaves throughout the Principe, creating a fully immersive, livable “work of art.”And to cap it off, it’s just a few steps from one of Tuscany’s most coveted and pristine beaches.

A short walk from the hotel lies the town of Forte dei Marmi, one of the star stops of the gorgeous flatland riviera Versilia, a 15-mile coastal stretch perfect for cyclists. The majestic Apuan Alps — a hiker’s paradise — serve as the backdrop for the beach area, and the region’s interior boasts some of Italy’s most acclaimed natural riches, including the Carrara marble caves and the Antro del Corchia caverns.

Our Inspector's Highlights

  • Meticulous design informs every angle and moment at Principe. The hotel’s architecture and rooftop terrace are particularly impressive. Don’t miss the sunset cocktails at the rooftop 67 Sky Lounge Bar.
  • Valentino Cassanelli’s Lux Lucis panoramic rooftop restaurant features floor-to-ceiling windows, experimental seafood dishes, a wall of wine and one of Italy’s most ambitious chef’s table experiences.
  • One of the most refined clubs in town, Principe's Dalmazia beach club scores points for its chic on-the-sand restaurant overseen by Cassanelli.
  • The hotel’s spa provides more than 4,300 square feet of wellness and includes a Finnish sauna, a Russian banya, a Turkish bath, a Jacuzzi, a workout area kitted out by Technogym, an indoor swimming pool and a heated outdoor pool.
  • If you seek adventure, the Tuscany hotel can provide a nearly 80-foot Mazarine yacht with three cabins to charter at your leisure to places like Cinque Terre and Portofino.

The Rooms

  • All 28 light-flooded rooms in the modern boutique hotel celebrate Italian design and include iconic pieces by the country’s top designers. The sophisticated spaces feature natural materials, like wood floors and touches, earth-toned textiles, leather chairs and stone bathrooms and top-to-bottom windows.
  • The divine guest bathroom comes with large walk-in showers with glass walls and lots of white marble.
  • The exceptionally plush beds and customizable, touch-screen lighting and air conditioning make each night a dream.
  • Sommelier Sokol Ndreko personally curates the wine refrigerator in every room.

24-hour room service
Babysitting services
Fitness classes
House car
Indoor pool
Meeting rooms
Outdoor pool
Pet friendly
Getting There
Viale Ammiraglio Morin 67, Forte dei Marmi, 55042 Italy
PSA (30-40 min)   FLR (1 hr 5 min-1 hr 15 min)   BLQ (1 hr 50 min-2 hr 20 min)  
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