La Serena Hotel Forte Dei Marmi
La Serena Hotel Forte Dei Marmi isn’t your run-of-the-mill Tuscan country escape. Instead of a rustic and historic aesthetic, it’s contemporary and new. Rich color palettes saturate the boutique hotel and modern artworks line the wall of the lobby, guest rooms and public spaces. In collaboration with Dubai’s Tabari Artspace, the luxury Tuscan property aims to function as much as an art gallery as a chic, boutique hotel.
The 30 modernist rooms are airy and refined, with clean white linens that contrast the vibrant artworks and views of the Apuan Alps or Ligurian Sea. Public spaces are equally inviting, from the library stocked with art books to the lounge that opens into the manicured gardens.
Where the rest of the hotel is avant-garde, the restaurant offers a taste of tradition. Tuscan cuisine shines alongside a well-stocked wine cellar packed with Italian vintages.
- La Serena’s accommodations are a study in understated luxury with crisp linens, natural wood accents and terraces that catch the scent of sea air. Many suites feature freestanding bathtubs positioned to overlook the lush gardens.
- The restaurant sources its ingredients daily from local markets, ensuring dishes like handmade trofie pasta with Ligurian pesto burst with freshness. The open-air terrace, shaded by fragrant pines, is a lovely spot for a slow, sun-drenched lunch.
- A stay at the boutique hotel affords you priority access to one of Forte Dei Marmi’s most exclusive beach clubs, complete with plush sun loungers and discreet beachside service. Sip a spritz as you watch the sunset turn the sea gold.
- La Serena curates rotating exhibitions featuring contemporary Italian and international artists — as well as pieces produced by a robust artist-in-residence program. Many works are subtly integrated into the hotel’s interiors — even the guest rooms feature original pieces, making each stay feel like an intimate gallery viewing.
- The hotel provides vintage-style bicycles so you can peddle to Forte Dei Marmi’s designer boutiques and bustling markets. Stop at a local café for an espresso and watch the effortlessly chic locals go about their day.
- Rather than stick with traditional framed pieces, the Tuscany hotel thoughtfully incorporates contemporary sculptures and installations throughout the property. Even the lobby’s marble reception desk serves as a functional work of art, crafted by a local artisan.
- Soft tones of sage, sand and terra cotta echo the surrounding landscape, complemented by handwoven textiles and ceramic vases brimming with seasonal blooms. The bathrooms, lined with marble sourced from nearby Carrara, offer a luxurious nod to the region’s heritage.
- A recurring theme in much of the art is the coastal environment. You may spot a striking abstract painting in the lounge or a minimalist ceramic piece in the suite, each selected to evoke conversation.
- Many of the luxury hotel’s furnishings are bespoke, from the curved, velvet-clad armchairs to the sleek, walnut coffee tables to the reading nooks with one-of-a-kind handblown glass lamps that cast a warm, inviting glow.
- Expansive terraces and open-air corridors invite nature into the design, blurring the lines between indoor and outdoor living. Linger on oversized daybeds beneath trailing bougainvillea, savoring the gentle sea breeze as the golden light shifts through the day.
Babysitting services
Bar
Gym
House car
Outdoor pool
Restaurants
Tennis
